TGP Market Engineering Partner Program
A program for strategy consultants who have the tried, tested, and proven skills and experience to guide companies through the Market Engineering process.
This includes the ability to help companies with category design/redesign, positioning, messaging, and storytelling that lead to establishing global market leadership as an enduring market leader.
Experience Requirements
15+ years of relevant work experience in the military, as a senior operational executive — product, engineering, or marketing — or venture capitalist: engaged in the development of products and markets and team leadership.
Successful resume of results — college, post-college, and work experience demonstrating a track record of strategic impact and leadership.
Reading Requirements
Required Reading
Recommended Reading
Certification
Must successfully pass the Traction Gap Certification Test. To request the test, contact the TGP team at support@tractiongappartners.com.
Upon passing, the system generates a LinkedIn badge you can display on your profile as official recognition of your TGP Market Engineering Partner certification. Once you pay the annual TGP Market Engineering Partners fee, you are authorized to post this to your LI profile. You must pay the annual fee to continue to use the certification badge and promote yourself as a certified Market Engineer.
Partner Benefits
As a TGP Market Engineering Partner, you gain exclusive access to resources, community, and tools to elevate your practice.
Direct Access to Traction Gap Partners
Ask questions directly to the TGP team, including Bruce Cleveland, the founder and CEO of TGP and the author of Traversing the Traction Gap and Market Engineering: Because Markets Don't Build Themselves.
Partner Community Calls
Participate in scheduled videoconferencing calls with TGP and other TGP Market Engineering Partners to discuss current relevant Market Engineering topics, challenges, and strategies.
Company Management Portal
Access a dedicated Partner Portal to onboard companies, manage artifacts, invite team members, and track engagement — all in one place.
TGP Partner Certification
Upon passing the Traction Gap Certification Test, receive a LinkedIn badge and official recognition as a certified TGP Market Engineering Partner.
Pricing
Simple, transparent pricing for partners and their companies.
Partner Enrollment
$999/year
Annual fee payable in advance. Includes access to the Partner Portal, community calls, certification program, and direct access to Bruce Cleveland.
Client User Discount
20% off
Every client user you onboard receives a 20% discount off the current price to use the Market Engineering Artifacts application. The discount is automatically applied at checkout.
Company Payment Options
Each company you set up requires at least one paid user. Every individual who joins a company must have a paid seat.
Partner pays for all users
Pay for your company users' access during onboarding. The discounted rate is applied to each seat.
Partner pays for some users
Choose which users you'd like to sponsor. Remaining users pay on their own at the discounted rate.
Users pay for themselves
Each user pays independently through the payment system and automatically receives the 20% partner discount.
Company users always receive the discounted rate — whether paid by the partner or the users themselves. Partners do not have the ability to bypass the payment system.
Refund Policy
Partners are eligible for a full refund of their enrollment fee within 90 days of purchase. Refund eligibility automatically terminates upon any of the following events:
You will be reminded when you perform any action that terminates your refund eligibility. To request a refund, visit your Settings page or contact support@tractiongappartners.com.
Ready to Become a Partner?
If you're interested in joining the TGP Market Engineering Partner Program, use the Contact TGP button to reach out to the TGP team and request information.